Responsibilities

• Lead organization, synthesis, and evolution of Campaign Effectiveness workstreams
• Partners closely with BAU Directors to centralize learnings and operationalize best practices
• Own key non campaign deliverables such as the Roadmap & Learning Agenda, Benchmarking, etc
• Develop the measurement expertise of the larger paid social team, providing training, mentorship, feedback and coaching on paid social measurement best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio
• Orchestrate collaboration and implementation for flawless execution of paid social campaign measurement
• Possess a working knowledge of full funnel measurement for Facebook/Instagram, and have a strategic perspective on how to achieve client business goals via measurement
• Stay up-to-date on measurement best practices to ensure the team is adopting best practices and testing recommendations prioritized by the agency
• Draft POVs based on industry trends

Requirements

• 8+ years paid social measurement experience with a deep understanding of planning & analyzing complex Brand Lift Studies, and a minimum 5 years of experience in a client-facing media or marketing role
• Strong understanding of paid social KPIs throughout the funnel: awareness, consideration, conversion
• Effective communication of paid social measurement approaches, and can get into the weeds when necessary
• Ability to analyze results across the portfolio to identify and operationalize best practices
• Skilled at auditing measurement outcomes and presenting actionable insights to a client

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave