Responsibilities

• Lead, motivate, and develop high‑performing paid search and paid social teams, ensuring campaigns meet or exceed performance, financial, and quality goals
• Own paid search and paid social strategy across platforms, aligning activation and optimization to broader brand and business objectives
• Serve as a trusted senior advisor to clients and internal stakeholders, fostering strong, long‑term relationships
• Define success frameworks, including KPIs, measurement approaches, testing methodologies, and optimization strategies across search and social
• Guide teams in applying advanced optimization techniques, platform automation, and AI‑enabled tools with sound strategic judgment
• Champion the value of performance media by educating clients and internal teams on platform innovation, emerging capabilities, and industry best practices
• Deliver clear, compelling presentations that communicate strategy, insights, performance results, and forward‑looking opportunities
• Own financial management for assigned accounts, including forecasting, staffing plans, and overall account health
• Partner closely with cross‑channel leaders (analytics, programmatic, paid social, search, and broader media teams) to deliver integrated solutions
• Establish and reinforce best practices, quality assurance standards, and scalable processes across search and social operations

Requirements

• 7+ years of experience in performance marketing, paid search, paid social, or digital media with increasing responsibility
• 4+ years of people management experience, including leading managers and senior practitioners
• Proven experience driving results across brand and performance objectives using paid search and paid social
• Deep understanding of paid search and social platforms, optimization methodologies, and measurement frameworks
• Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights
• Executive‑level presence with comfort presenting to and influencing senior client stakeholders
• Demonstrated ability to lead through complexity while balancing strategic vision and operational detail
• Proficiency in Microsoft Office Suite, with advanced Excel skills (e.g., formulas, pivot tables, data analysis)
• Bachelor’s degree preferred

Preferred

• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances