Director, Paid Search (Remote US)

New York City, NY (Remote)

$180K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid search across Fanatics Betting & Gaming, aligning budgets and attribution to drive customer acquisition, revenue, and payback while balancing long-term value.

  • Own the paid search strategy, architecture, bidding, and optimization across OSB and OC to maximize acquisition and ROI.
  • Set channel goals, budgets, and KPI frameworks with cross-functional partners to fund scalable growth.
  • Lead testing roadmaps and attribution improvements to connect search activity with deposits, revenue, and market share.

Job Description

Own and optimize paid search across Fanatics Betting & Gaming, aligning budgets and attribution to drive customer acquisition, revenue, and payback while balancing long-term value.

  • Own the paid search strategy, architecture, bidding, and optimization across OSB and OC to maximize acquisition and ROI.
  • Set channel goals, budgets, and KPI frameworks with cross-functional partners to fund scalable growth.
  • Lead testing roadmaps and attribution improvements to connect search activity with deposits, revenue, and market share.
Fanatics logo

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002
New York, New York, USA
14K employees (1,648 in marketing)
50% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
167.9K
Traffic Source Mix
Search
43.8%
Direct
43.9%
Referral
10.1%
Social
1.8%
Paid
0.3%

Headcount Trend

Current headcount: ~13.5K

Marketing Team

Marketing Team Size
880 (6% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.9B
Last Raise
$700M
Private Equity, 3 years ago

Funding History

  • Dec 2022
    Private Equity • $700M
  • Mar 2022
    Private Equity • $1.5B
  • Jan 2022
    Series Unknown • $10M

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