Director, Paid Search

Philadelphia, PA (On-site)

$97K/yr – $140K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the enterprise Search practice by aligning strategy with client priorities, leading multi-channel collaboration, and building scalable, transparent delivery with a strong focus on governance and growth.

  • Growth & Delivery: shape optimization, planning and governance with scalable resources and clear timelines.
  • Client Leadership & Partnership: manage executive relationships with brand-level and cross-channel partners, acting as trusted advisor.
  • Practice Development: drive POVs, staffing advocacy, and cross-team collaboration across Channels to raise the standard of client outcomes.

Job Description

Responsibilities

  • Oversee enterprise-scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration
  • Deeply understand client leadership partners, priorities, and pain-points, proactively setting goals, sharing perspectives and approach-based solutions
  • Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, partner concern or action plan creation
  • Represent Search in broader client leadership conversations, actively contributing and/or leading communications
  • Create a culture of transparency, comradery, and accomplishment within their team, setting overarching objectives and celebrating accomplishments
  • Drive team process, financial accountability, training and protocol sharing
  • Establish and document client-level optimization, innovation and planning approaches, creating timelines, templates and scaled resources
  • Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team
  • Determine new ways to partner across Channels and integrate beyond Search
  • Represent capability in deliverable and fee scoping workstreams, advocating and rationalizing team's staffing needs and partnering across interested parties to address

Requirements

  • Ability to multi-task and manage one’s time, demonstrating personal organization and meet deadlines while maintaining attention to detail
  • Ability to take and/or set initial direction, proactively provide proposed solutions and status updates
  • Ability to anticipate problems before they happen and creatively problem solve
  • Enterprise client management and account planning experience
  • Exhibits integrity, trust and investment in self-development
  • Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
  • Proven ability to lead people and projects
  • Experience managing a team of 7+
  • Bachelor’s degree or equivalent experience preferred, with 10+ years of direct Search campaign management
  • Healthcare industry knowledge a plus

Preferred

  • Healthcare industry knowledge a plus

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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