Fanatics Betting & Gaming

Director, Paid Search

Los Angeles, CA (Remote)

$180K/yr – $200K/yrDirector/Executive10+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Fanatics Sportsbook and Casino paid search strategy, budgets, and measurement to maximize acquisition and long-term value.

  • Must-have: 10+ years in performance or growth marketing with hands-on paid search leadership and multi-market budget ownership.
  • Standout: Proven ability to lead senior teams, agencies, and executive-level reviews with clear ROI focus.

Job Description

  • Own the overall paid search strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino.
  • Set channel-level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders.
  • Lead investment allocation across OSB and OC, balancing acquisition scale, efficiency, payback, incrementality, and long-term brand and customer value.
  • Oversee campaign architecture, bidding strategy, keyword coverage, creative testing, feed usage, audience strategy, and landing page optimization across Google, Microsoft, Apple Search Ads, and related search platforms.
  • Manage, coach, and develop Senior Performance Managers, ensuring clear ownership, high-quality execution, and consistent operating rhythms across the team.
  • Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans.
  • Partner with Analytics and Marketing Technology teams to strengthen attribution, true media contribution via MMM, incrementality testing, conversion tracking, reporting automation, and customer journey insights.
  • Build executive-ready performance narratives that connect search results to customer acquisition, deposit behavior, revenue, market share, annuity, and payback outcomes.
  • Drive structured testing roadmaps across bidding automation, match type strategy, creative, landing pages, local market opportunities, and emerging search formats.
  • Develop lower funnel search initiatives to work with upper and mid funnel omnichannel campaigns, connecting demand capture to demand creation

Marketing Team

Marketing Roles Posted (Last 30 Days)
2