Onnit Labs, Inc.

Director of Paid Performance

Austin, TX (Remote)

$185K/yr – $205K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Own paid media strategy and execution for a DTC brand, focusing on CAC/LTV economics across Google and Meta with agency transitions and cross-functional influence.

  • Lead paid acquisition strategy and in-platform execution across Google and Meta.
  • Must-have: 6–8 years in paid media with $4M+ annual budgets.
  • Standout: Own CAC publicly with LTV-based metrics and clear payback timelines.

Job Description

Responsibilities

  • Paid acquisition strategy and in-platform execution across Google and Meta
  • New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate
  • Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation
  • Channel mix, budget allocation, and weekly performance reporting to CMO and CEO
  • Agency relationships once the foundation is rebuilt
  • Cross-functional partnership with brand, creative, lifecycle, retention, and finance
  • Read every active campaign across Google and Meta, surface waste and opportunity
  • Stand up a single weekly report on new-customer CAC and payback for CMO and CEO
  • Launch at least two incrementality tests with clear hypotheses and read dates
  • Recalibrate New Customer Acquisition setup with sized customer match lists and LTV-based values
  • Define the agency operating model: remediate, transition, or replace

Requirements

  • 6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
  • Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
  • Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
  • Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
  • Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
  • Experience transitioning paid programs between in-house and agency models
  • Builds campaigns, writes keyword and negative lists, reads search terms reports daily
  • Designs experiments with intent and reads them with statistical discipline
  • Holds agencies, attribution platforms, and platform-reported numbers to a higher standard
  • Communicates performance in numbers, not narratives
  • Owns CAC publicly, without hiding behind blended metrics or favorable date ranges

Benefits

  • Full medical, dental, and vision benefits
  • Basic Life Insurance
  • Immediate 401(k) eligibility with company matching
  • Unlimited vacation
  • Paid holidays
  • Flexible workplace policy
  • $100/month flexible benefit stipend
  • Tuition reimbursement
  • Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend