Director, Paid Media

USA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive global paid media leadership and strategy for a high-growth, cross-functional team.

  • Must-have: 10+ years in paid media with 5–8+ years in leadership
  • Standout: Experience managing multimillion-dollar budgets across Google, YouTube, LinkedIn, Reddit, and programmatic ecosystems
  • Standout: Cross-functional leadership with Sales, Product, Finance, and Marketing; strong AI/analytics interest

Job Description

Responsibilities

  • Lead & Scale: Grow and mentor a high-performing global team while driving a culture of accountability, innovation, and continuous optimization. Build organizational capability across strategy, execution, and performance analytics.
  • Own Strategy & Execution: Develop and execute full-funnel, multi-channel paid media programs across Search, Social, Programmatic, and ABM to drive pipeline and revenue.
  • Drive Performance & ROI: Establish measurement frameworks that clearly demonstrate ROI, pipeline impact, and incremental growth, and continuously optimize investment across a multimillion-dollar budget.
  • Influence at the Executive Level: Translate complex data into clear insights and present strategic recommendations to senior leadership, shaping investment and go-to-market decisions.
  • Innovate with AI & Data: Lead adoption of AI-driven tools and partner cross-functionally to ensure best-in-class attribution, tracking, and performance insights.
  • Cross-Functional Leadership: Partner closely with Sales, Product, Finance, and Marketing teams to align paid media efforts with broader business objectives. Manage and optimize relationships with external agencies, platforms, and technology partners.
  • This role requires communication with Managers, peers and other colleagues in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions.
  • Minimal travel required.
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements ).
Bentley Systems logo

Bentley Systems

3.9 Glassdoor

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Founded in 1984
Exton, Pennsylvania, USA
5.6K employees (334 in marketing)
79% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$92.4K
Traffic Source Mix
Search
42.3%
Direct
47.2%
Referral
6.9%
Social
2.3%
Paid
1.2%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
223 (4% of company)

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