Director Organic Growth & Content

San Francisco, CA (Hybrid)

$196K/yr – $270K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive organic growth across SEO, AEO, YouTube, and owned channels by owning end-to-end strategy and building scalable content systems.

  • Own end-to-end organic growth strategy across SEO, AEO, YouTube, and owned channels.
  • Must-have: 10+ years in organic growth/SEO with in-house brand experience.
  • Standout: Proven ability to build AI-powered SEO/AEO workflows and scale content systems.

Job Description

Responsibilities

  • Establish processes to ensure organic and technical SEO requirements are consistently embedded in all relevant product and web roadmaps
  • Deliver aggressive growth targets across the organic ecosystem: Google Search, AI Answer Engines, Social Video, and Direct'
  • Own end-to-end organic growth strategy across SEO, AEO, YouTube, web and owned channels
  • Build and scale a full-funnel content framework tied to business outcomes
  • Define organic’s role across lifecycle, paid, and product-led growth
  • Optimize organic landing page performance through A/B testing and CRO to maximize traffic from Search and AI channels.
  • Develop and drive a prioritized organic roadmap aligned to company goals
  • Implement AI-powered SEO/AEO workflows to improve speed and quality
  • Partner cross-functionally to to establish the content framework and deliver Chimes consumer positioning strategy
  • Lead and grow a high-performing team across SEO/AEO and content strategy

Requirements

  • 10+ years in organic growth, SEO, content strategy, or related fields, preferably in-house direct at a brand vs agency
  • Deep expertise in modern search ecosystems (SEO, AEO, AI Search, YouTube, App stores)
  • Proven ability to build and scale full-funnel content programs tied to business impact
  • Experience owning both strategy and performance outcomes
  • Strong cross-functional leadership across PMM, Brand, Lifecycle, Paid, and MarTech/Web
  • Experience building AI-powered SEO/AEO workflows and content systems
  • Strong understanding of CMS platforms, experimentation, and technical SEO

Benefits

  • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • 💰 Competitive salary based on experience
  • ✨ 401k match plus great medical, dental, vision, life, and disability benefits
  • 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 🫂 1% of your time off to support local community organizations of your choice
  • 👟 Annual wellness stipend to use towards eligible wellness related expenses
  • 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!

Marketing Team

Marketing Roles Posted (Last 30 Days)
2