Responsibilities

• Lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels.
• Deliver high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs) and ultimately improve patient outcomes.
• Reporting to the Brand Lead Executive Director, this role sits at the intersection of strategy, execution, content, and analytics, requiring a balance of visionary leadership and operational excellence.
• Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams
• Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels
• Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience
• Partner with Global Commercial Capabilities and Analytics teams to design and deploy end-to-end, insights-driven campaigns
• Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale
• Oversee modular content strategies, enabling reuse, speed, and personalization
• Drive innovation in AI-enabled content production and automation pilots

Requirements

• Doctorate degree and 4 years of marketing experience
• OR
• Master’s degree and 8 years of marketing experience
• OR
• Bachelor’s degree and 10 years of marketing experience
• In addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above

Preferred

• 8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries
• 3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams
• Proven expertise in omnichannel marketing, digital strategy, and content operations at scale
• Experience implementing data-driven, customer-centric engagement models
• Strong track record of leading cross-functional initiatives in matrixed organizations
• Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems
• Demonstrated ability to balance strategy, execution, and operational excellence