Director, North America Institutional Marketing

New York City, NY (On-site)

$160K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the North America Institutional marketing strategy and lead end-to-end, multi-channel programs that move institutional clients through the funnel, from thought leadership to events and demand generation.

  • Drive integrated campaigns across content, digital, events, and client engagement.
  • Advise senior leaders on market positioning and audience strategies while shaping executive experiences for CIOs and investment committees.

Job Description

Responsibilities

  • Develop and execute the North America Institutional marketing strategy in alignment with firmwide growth priorities and business objectives.
  • Partner closely with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders to identify market opportunities and create targeted marketing initiatives.
  • Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation channels.
  • Translate complex investment and market insights into compelling, client-centric marketing programs and messaging.
  • Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement.
  • Lead the strategy, planning, and execution of high-impact live, virtual, and hybrid events targeting institutional investors and consultants.
  • Design and deliver executive-level experiences that engage Chief Investment Officers, investment committees, senior consultants, and other institutional decision-makers.
  • Partner with senior executives, investment leaders, and subject matter experts to develop event content, agendas, and thought leadership programs.
  • Establish event measurement frameworks to evaluate business impact, attendee engagement, and pipeline contribution.
  • Continuously elevate the quality, innovation, and effectiveness of Russell Investments' institutional event portfolio.

Requirements

  • Bachelor's degree in Marketing, Business, Finance, Communications, or a related field.
  • 10–12 years of progressive marketing experience within asset management, institutional investment management, wealth management, or related financial services organizations.
  • Demonstrated record of strong performance, increasing responsibility, and career progression through multiple promotions.
  • Deep understanding of institutional investing, capital markets, investment products, and institutional client decision-making processes.
  • Significant experience developing and executing integrated marketing strategies that support business growth objectives.
  • Proven success leading large-scale live, virtual, and hybrid events for senior executive audiences.
  • Experience engaging highly sophisticated institutional audiences, including Chief Investment Officers, investment staff, consultants, and fiduciary decision-makers.
  • Strong project management and stakeholder management capabilities, with the ability to influence across functions and levels of seniority.

Preferred

  • Experience with outsourced CIO (OCIO), institutional consulting, pension, healthcare, endowment, foundation, or insurance investor segments.
  • Prior experience in a top-tier management consulting firm (e.g., McKinsey, Bain, BCG, Oliver Wyman, Strategy&, etc.).
  • MBA or other advanced degree.
  • Familiarity with both U.S. and Canadian institutional investment markets.
  • Leadership competencies including strategic thinking and commercial acumen, executive presence and strong communication skills, intellectual curiosity and analytical rigor, collaboration and influence across senior stakeholders, execution capabilities, client-centric mindset, ability to operate in a dynamic, matrixed environment, commitment to excellence and continuous improvement.

Benefits

  • healthcare
  • retirement
  • vacation
  • wellbeing programs
Russell Investments logo

Russell Investments

Russell Investments is a leading global investment solutions partner providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Since 1936, Russell Investments has been building a legacy of continuous innovation to deliver exceptional value to clients, working every day to improve people’s financial security. The firm has $370 billion in assets under management (as of 9/30/2025) for clients in 30 countries. Headquartered in Seattle, Washington, Russell Investments has offices in 17 cities around the world.

Founded in 1936
Seattle, Washington, USA
2K employees (117 in marketing)

Traffic Signals

Monthly Visitors
551.1M
Monthly Google Ads Budget
$3.6K
Traffic Source Mix
Search
19.1%
Direct
57.7%
Referral
11.8%
Social
10.6%
Paid
0.8%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
96 (5% of company)
Median Career Experience
20 years
Median Tenure
16.3 years
Marketing Roles Posted (Last 30 Days)
3

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