Responsibilities

• Drive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales.
• Define and lead Fenty Beauty’s NA influencer marketing plan, communicate strategy and localized playbooks
• Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trust
• Partner with NA General Manager to understand NA investment strategy/priorities
• Partner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partner with retail marketing teams to understand key launch, promotion and selling periods
• Work closely with NA ecommerce team to develop and execute best in class social commerce plans
• Partner closely with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
• Execute influencer and product seeding campaigns in accordance with agreed upon strategy
• Work with global comms on primary and secondary KPI's for all campaigns/executions

Requirements

• 10+ years’ experience in Marketing, PR, or Sales with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry, building relationships and connecting with people
• Demonstrable influencer marketing experience and relationships with agency or talent
• Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
• Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success
• Highly collaborative and team-orientated persona with demonstrable relationship management skills – able to inspire and champion influencer marketing programs internally
• Proactive with a start-up mind-set and able to excel in a fast-paced environment
• Analytical approach and strong eye for business – comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiations and global governance strategies

Benefits

• medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.