Director, NA Wholesale Marketing, Utility at KEEN | Portland, OR | $170K/yr – $180K/yr

KEEN

Director, NA Wholesale Marketing, Utility

Portland, OR (On-site)

$170K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Wholesale marketing engine for NA by building a cross-functional playbook, aligning go-to-market with enterprise priorities, and driving omni-channel activations that move traffic and revenue.

Own the wholesale marketing calendar and program execution across accounts with cross-functional leadership.
Build omni-channel strategies for strategic and regional accounts to hit short- and long-term targets.
Establish scalable analytics and insights to turn social, digital, and sales data into leadership-ready recommendations.

Job Description

Creates and owns the North America wholesale Marketing playbook, leading managers, direct reports, and cross-functional teams to deliver on KPI’s and broader business objectives.
Defines North America-focused wholesale marketing strategies and programs that drive traffic, revenue, and consumer engagement across varying markets. Oversees traffic-driving activations, in-store point of purchase programs, digital account campaigns, staff education, and store-level events from concept to completion.
Develops and directs omni-channel strategies for both key strategic accounts and regional accounts, establishing short- and long-term goals, success metrics, target audiences, and key tactics aligned to enterprise priorities.
Establishes and leads scalable analytical frameworks and processes to deliver cost-effective engagement and traffic-driving programs. Synthesizes insights from social media, digital analytics, and sales trends to inform strategy and influence senior leadership decisions.
Oversees research and insights initiatives to track key performance indicators, gather market intelligence, and compile data critical to the planning and optimization of all account activations.
Establishes and evolves wholesale program best practices and operating procedures to drive consistency and scalability. Evaluates and introduces new concepts, communication platforms, and innovative programs, ensuring the organization remains competitive in retail and in-store marketing trends.
Provides strategic direction to internal teams and partners on incorporating emerging trends into wholesale marketing strategies.
Owns and governs the Wholesale Go-To-Market Calendar, aligning key milestones and timelines across cross-functional teams and ensuring integration with broader organizational priorities.
Directs the end-to-end creative strategy and development process for wholesale activations with internal and external agencies, ensuring alignment with brand standards and business objectives.
Leads cross-functional program planning and execution at scale, ensuring timely delivery, operational efficiency, and alignment with strategic priorities and budget expectations.

KEEN

KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activating communities and individuals to protect and preserve the places where we work and play. We passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Looking ahead, our vision is to be the most trusted outdoor footwear and lifestyle brand in the world. Discover more about KEEN at keenfootwear.com, facebook.com/keen and twitter.com/keen.

Founded in 2003

Portland, Oregon, USA

899 employees (129 in marketing)

www.keenfootwear.com