Director, Molecular Imaging Marketing at GE HEALTHCARE | Perry County, OH | $146K/yr – $218K/yr

GE HEALTHCARE

Director, Molecular Imaging Marketing

Perry County, OH (Remote)

$146K/yr – $218K/yrDirector/Executive7+ years expOther

Posted 4 weeks ago

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Job Summary

Own the USCAN MI marketing engine for PET/CT and nuclear medicine by turning customer and clinical needs into campaigns, content, and channel plans that drive measurable demand and a strong value story.

Own annual strategy and cross-functional planning with marketing and product leads.
Drive leads through customer-centric content and a mix of SEM, email, social, inside sales, and events.
Adapt global materials for USCAN decision-makers and ensure NPI deliverables meet regional needs.

Job Description

Responsibilities

Position digital MI, nuclear medicine, PET/CT solutions to win with customers and prove GE HealthCare improves lives in the moments that matter.
Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
Contribute to globally developed, research-based materials that strengthen value propositions for Interventional solutions.
Update and customize globally developed marketing materials for the USCAN customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
Ensure New Product Introduction (NPI) deliverables are compliant with global standards and USCAN region needs.
Train the imaging sales team on the appropriate use of sales collaterals, what to emphasize and how to effectively position GE HealthCare MI offerings vs. the competitive products
Collaboratively develop, design and execute highly impactful global and regional trade show experiences
Be always looking for a way to say “Yes, and…” and create trust by being a colleague willing to pitch in every day.

Requirements

Bachelor’s Degree in Marketing, Engineering, Science or Business Administration, MBA preferred
7+ years experience in marketing, sales or product management of healthcare or technology solutions
Meaningful exposure to the broader, PET/CT, PET/MR and/or nuclear medicine medtech segments
Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits
Experience developing strong customer-centric value propositions and content
Excellent interpersonal and oral and written communications skills
Preference for Chicago or Milwaukee; Remote option

Benefits

GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

GE HEALTHCARE

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997

Chicago Ridge, Illinois, USA

59K employees (2,550 in marketing)

www.gehealthcare.com