Director Medicaid Plan Marketing

Grand Prairie, TX (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Own the regional Medicaid growth and engagement program and ensure compliant, effective marketing plans in Texas.

  • Coordinate Medicaid growth/engagement initiatives across Texas.
  • Must-have: BA/BS with 8+ years of leadership experience (or equivalent).
  • Standout: Travel required and cross-functional collaboration with Elevance Health in Texas.

Job Description

Responsibilities

  • Coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
  • Ensuring marketing plans within the region meet state contractual requirements.
  • Developing and implementing individual health plan Community Relations Strategy.
  • Collaboration in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
  • Driving member retention and loyalty programs.
  • Leads efforts to develop key partnerships that drive innovation and growth.
  • Collaborates with all Elevance Health businesses in Texas to drive growth.
  • Audits website and relevant vendor relationships – providing oversight and performance management.
  • Research and evaluate competitive activity.
  • Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.

Requirements

  • BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience providing an equivalent background

Preferred

  • Master's degree preferred
  • Experience working with the Texas Medicaid population (STAR, CHIP, STAR+PLUS, STAR Kids, ACA, D-SNP) preferred
  • Managed Care Health Plan experience preferred
  • Excellent communication skills (written and verbal) and interpersonal skills strongly preferred
  • Project management certification preferred
  • Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred

Benefits

  • merit increases
  • paid holidays
  • Paid Time Off
  • incentive bonus programs
  • medical
  • dental
  • vision
  • short and long term disability benefits
  • 401(k) + match
  • stock purchase plan
  • life insurance
  • wellness programs
  • financial education resources
Elevance Health logo

Elevance Health

3.5 Glassdoor

Fueled by our bold purpose to improve the health of humanity, we are transforming from a traditional health benefits organization into a lifetime trusted health partner.   Our nearly 100,000 associates serve more than 118 million people, at every stage of health. We address a full range of needs with an integrated whole health approach, powered by industry-leading capabilities and a digital platform for health.  We believe that improving health for everyone is possible. It begins by redefining health, reimagining the health system, and strengthening our communities.

Founded in 1944
Indianapolis, Indiana, US
43K employees (688 in marketing)
58% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
295K
Traffic Source Mix
Search
22.8%
Direct
58.2%
Referral
16.3%
Social
1.9%
Paid
0.7%

Headcount Trend

Current headcount: ~42.8K

Marketing Team

Marketing Team Size
533 (1% of company)
Median Career Experience
18.5 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
6

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