Responsibilities

• Leads paid media strategies and activations across both traditional and digital channels such as video, SEM, social, display and audio.
• Plans, executes, and optimizes paid media campaigns to drive brand awareness, consideration customer acquisition, and traffic growth for both physical stores and ecommerce shopping channels.
• Develops corresponding measurement framework to connect media efforts to business results and demonstrate efficacy of investments.
• Represents paid media team in leadership forums and is able to effectively communicate plans and performance to multiple audience with varying levels of media knowledge.
• Ensures all investment budgets and media channels are accurately tracked across campaigns and fiscal quarters including fees such as commission, service, tech and ad serving charges.
• Builds and leads a high-performing paid media team, providing guidance, training, and mentorship to drive individual and team success.
• Manages media agency relationship providing direction, timing, and guidance to successfully drive the work.
• Stays update to date with the latest industry trends, best practices, and emerging technologies to drive innovation and creativity with internal teams.
• Contributes to strategic business planning, direction, and goal setting for the department, in collaboration with senior management.

Requirements

• Has a deep understanding of both traditional and digital channels including video, audio, ooh, search, social and display.
• Experience leading media investments at a national and regional level utilizing both brand building and performance based approaches.
• Experience within the retail industry across physical store and ecommerce shopping channels.
• Experience in building and leading strong agency relationships, providing priorities and clear communication to yield positive outcomes.
• Ability to condense complex ideas into comprehensible pieces, think critically, analyze performance and opportunities, and find solutions.
• Excellent verbal and written communication skills, with the ability to present recommendations and data-driven insights to stakeholders at all levels.
• High Proficiency in using data analytics tools to track and measure campaign performance (ie., Google Analytics, social media analytics, etc.).
• Bachelor’s degree required
• 8+ year(s) media and marketing experience
• 6+ years of experience leading a marketing team