Director, Media Strategy

New York City, NY (Hybrid)

$110K/yr – $150K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and drive high-impact C-suite thought leadership programs for technology and healthcare brands, turning executive narratives into consistent visibility across earned and owned media and major financial events.

  • Executive visibility: develop and execute thought leadership platforms and messaging for C-suite leaders across tech, health, and their intersection.
  • Media strategy and training: shape earnings/IPO narratives, brief top press, and coach account teams on storytelling and media targeting.
  • Industry intelligence and client impact: monitor media landscapes, identify opportunities, and mentor teams to deliver measurable results for major accounts.

Job Description

Responsibilities

  • Serve as the day-to-day strategic lead for C-suite thought leadership programs at major technology and healthcare companies, including enterprise software, AI, cloud, data infrastructure, cybersecurity, health technology, and life sciences brands.
  • Develop and execute executive visibility strategies that establish C-suite leaders as authoritative voices across technology, healthcare, and the intersection of both.
  • Build and manage evergreen thought leadership platforms that sustain executive presence between major news moments.
  • Provide strategic counsel to senior clients on message development, media positioning, and storytelling across earned and owned channels.
  • Lead media strategy for high-profile financial communications events, including earnings calls, IPO media programs, and corporate milestone campaigns.
  • Develop proactive media narratives that support positioning before, during, and after financial events, including briefing top-tier financial and business press.
  • Build and maintain strong relationships with journalists and editors at top-tier financial, business and consumer media.
  • Guide clients through sensitive or high-stakes communications moments, providing best-in-class media counsel on reputation, crisis, and leadership transition scenarios across sectors.
  • Maintain deep, current knowledge of the B2B & B2C technology and business and consumer healthcare media landscapes; including emerging outlets and “new media” that are reshaping how enterprise technology and the future of healthcare stories are told.
  • Identify and pursue emerging media opportunities that position clients ahead of industry conversations, leveraging trend-based pitching and proactive storytelling.
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Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

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