Responsibilities

• Develop and drive innovative media strategies for sports, entertainment and lifestyle clients, owning all aspects of execution alongside account teams
• Ensure clients are part of culturally relevant media conversations across sports, entertainment, lifestyle, music, fashion, wellness and business
• Create compelling angles, pitches and storytelling opportunities that secure coverage across traditional outlets (print, online, broadcast) and emerging platforms (podcasts, Substacks, digital video, newsletters, social)
• Bring a strong roster of sports, entertainment and lifestyle media contacts while continually expanding your network through pitching, press meetings and IRL/virtual connections
• Partner with creative teams to ensure ideas will be press worthy
• Staff and support client events, athlete/celebrity activations, press days, red carpets and experiential opportunities. Media-train spokespeople and staff interviews to ensure polished execution
• Serve as the go-to expert on media trends, emerging platforms and target outlets on client calls and in campaign planning. Create forward-looking POVs that translate industry shifts into actionable strategies
• Manage proactive and reactive media relations while mentoring junior staff in pitching, strategy and client service. Lead staff development programs and contribute to broader culture initiatives
• Work closely with Influence (Media, Influencer, Corporate) and integrated teams (creative, social, analytics) to deliver smart connected work. Contribute to agency-wide media POVs and share learnings from press interactions
• Partner with account leads to co-develop KPIs, oversee reporting and monitoring and make recommendations to optimize performance
• Participate in new business opportunities, occasionally travel for client/press needs and help build the future of Praytell's Sports, Entertainment and Lifestyle practice

Requirements

• 8+ years of PR and media relations experience
• Based in New York or the greater metropolitan area
• Strong press relationships across outlets, especially in sports and sports business outlets
• Ability to develop and execute standout campaigns in sports and lifestyle, pitched to new business and advised senior-level clients

Nice to have

• Experience harnessing AI tools for research, workflow optimization, ideation and creative development
• Mentoring junior staff and leading staff development programs
• Strong media relationships across channels, especially in sports and sports business outlets
• Willingness to travel for client/press needs

Benefits

• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), company holidays and mental health days
• Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
• Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
• Paid parental leave and fertility support
• Training and team-building programs
• Camp Praytell, our company offsite (eligibility based on start date)