Director of Media and Public Relations

District of Columbia, USA (On-site)

$107K/yr – $171K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and shield the public voice for a legal advocacy org by crafting fast, high-impact media responses and shaping national conversations across earned, owned, and paid channels.

  • Media Strategy: Build and govern a cross-channel PR program that translates complex legal ideas into clear messages and aligns all channels.
  • Influence & Crisis: Lead rapid response, crisis playbooks, and strategic storytelling with top-tier outlets and surrogate voices.

Job Description

Responsibilities

  • Develop and lead a comprehensive media and public relations strategy that advances ADF’s mission, strengthens its brand, and supports legal advocacy objectives.
  • Translate complex legal concepts into compelling, accessible messaging for diverse audiences, ensuring consistent alignment across earned, owned, and paid media platforms.
  • Oversee cross-channel communications and message development for internal, external, and alliance audiences, while positioning ADF and its leaders as influential voices in national conversations on freedom and advocacy.
  • Build and maintain high-impact relationships with top-tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage.
  • Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends.
  • Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations.
  • Foster surrogate commentary and third-party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging.
  • Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation.
  • Anticipate potential risks, develop crisis playbooks, and train staff and leadership on effective public response.
  • Coordinate with legal teams to ensure all external communications are accurate, compliant, and aligned with legal and ethical standards.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, or a related field.
  • 8+ years of experience in media relations, public affairs, or strategic communications.
  • 3+ years of experience leading a communications or media team.
  • Demonstrated success designing and executing impactful media and PR strategies that shape public opinion and advance organizational objectives.
  • Exceptional ability to distill complex legal and policy issues into clear, compelling messages for diverse audiences.
  • Proven track record of building strong relationships with national and international media outlets and securing high-impact coverage.
  • Experienced in defining KPIs, analyzing performance data, and adapting strategies to maximize impact.
  • Deep understanding of emerging media platforms, content optimization, and audience engagement strategies.

Benefits

  • This salary range is reflective of a position based in Washington, D.C. This range is a good faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.
  • Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.
Alliance Defending Freedom logo

Alliance Defending Freedom

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. ADF was launched in 1994 by a large group of Christian ministry leaders with one mission in mind: to keep the doors open for the Gospel by advocating for religious liberty, the sanctity of life, and marriage and family. For information on careers and current open positions at ADF, please visit ADFlegal.org/careers.

Founded in 1994
Scottsdale, Arizona, USA
371 employees (56 in marketing)

Traffic Signals

Monthly Visitors
163.7K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
36.1%
Direct
54.4%
Referral
4.2%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
47 (13% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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