Director, Media: Programmatic Lead

USA (Hybrid)

$130K/yr – $150K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Lead the creation and delivery of an ambitious, cross-channel programmatic strategy for pharma clients, turning data into clear, business-driven improvements and communicating outcomes to both executives and non-specialists.

  • Own day-to-day programmatic operations and flawless execution across omnichannel channels.
  • Shape integrated strategy by leveraging the latest tech to outperform client goals and present results clearly to stakeholders.
  • Translate campaign performance into actionable optimizations and compelling POVs for leadership and clients.

Job Description

Responsibilities
  • Responsible for flawless execution of the agency’s programmatic omnichannel media campaigns
  • Able to craft and author superior omnichannel programmatic strategy that takes advantage of the latest tech and employs it within the challenging pharmaceutical advertising landscape to surpass client goals
  • Advanced analytical skills showcasing both the ability to interpret overall campaign performance (within and beyond KPIs) and ability to articulate results to non-media experts
  • In addition to leading day to day client operations, we expect contributions to critical POV’s and agency thought leadership
  • You know how to communicate with clients verbally, in written form and have strong presentation skills
  • Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities
  • Cross channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media
  • You’re diligent and disciplined yet comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media
Requirements
  • Bachelor's degree with a minimum of 6+ years of experience in programmatic media
  • Must be willing to travel to the client office in San Francisco once or twice a month
  • Experience in the day-to-day programmatic campaign management, working across multiple DSPs – Experience with Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk a plus
  • Experience in Pharma required
  • Strong POVs, proactively engaged in industry and agency thought leadership
  • You’re not shy and enjoy building relationships with clients and know to manage up
  • Coach and mentor team members, sharing insights about industry trends
  • Utilize your technical knowledge to troubleshoot platforms, systems & tools
  • Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike
  • You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities
  • You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment
Benefits
  • Health benefits to include Medical, Dental and Vision
  • Company match 401k
  • flexible paid time off (PTO) and sick time
  • Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work
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Syneos Health Commercial Solutions

3.7 Glassdoor

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

Morrisville, North Carolina, USA
1.1K employees (43 in marketing)
72% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
203.3K
Monthly Google Ads Budget
$75.9K
Traffic Source Mix
Search
37.8%
Direct
43.3%
Referral
8.5%
Social
9.3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
14