Director, Media Planning

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive pharma media strategy, senior client partnership, and multimarket media performance with data-led decisions across digital and traditional channels.

  • Own integrated media strategy across launch readiness and lifecycle management.
  • Must-have: 8+ years pharma media planning and strong agency leadership with client-facing experience.
  • Standout: Fluency in MLR/FDA requirements and ability to influence senior stakeholders.

Job Description

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Underscore Marketing logo

Underscore Marketing

Underscore was founded in 2002 and is a worldwide strategic media company providing marketing solutions by an integrated team of cross-media specialists. Our leadership team is deeply rooted in the industry and has been recognized by Inc. 500, KPMG, Pharma360, MM&M, and more for its innovation and success in delivering strong media results for clients.We focus on providing accountable solutions for clients primarily in the health & wellness, healthcare, and pharma space. We focus on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI) by combining the latest in ad technology with human-led insight. We're passionate about our craft and we want people to know the value we bring to their business.

Founded in 2002
New York, New York, USA
85 employees (29 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
24.4%
Direct
54.7%
Referral
6.6%
Social
12.7%
Paid
1.3%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
28 (33% of company)