Responsibilities

• Lead the development of comprehensive media plans, including annual, quarterly, and campaign-level planning, aligned to Yahoo's user acquisition, re-engagement, and brand goals across digital, programmatic, mobile, and emerging channels.
• Own programmatic media buying strategy and execution across leading DSPs and direct publisher buys, with accountability for reach, frequency, audience quality, and cost efficiency.
• Build and maintain a rigorous cross-channel measurement framework that quantifies incremental reach, frequency, lift, ROAS, and brand safety across all media investments using geo tests, holdouts, and attention metrics.
• Partner with Data Science to develop and apply audience models and lookalike targeting strategies that improve media precision and reduce wasted spend.
• Drive the integration of Yahoo DSP's agentic AI buying capabilities, including autonomous campaign management, AI-driven audience discovery, and proactive optimization agents, into Yahoo's own media programs.
• Evaluate and onboard new media partners, emerging channels (CTV, DOOH, audio), and AI-powered buying platforms, serving as the team's expert on the evolving programmatic ecosystem.
• Build standardized media planning templates, KPI frameworks, post-campaign analysis playbooks, and vendor scorecards that can scale across a growing team.
• Manage relationships with key media partners, publishers, and ad tech vendors, negotiating rates, placements, and co-investment opportunities.

Requirements

• 10+ years in media planning and buying, with demonstrated ownership of large-scale digital media budgets.
• Deep programmatic expertise across leading DSP platforms and fluency in audience targeting, brand safety, viewability, and attention measurement.
• Strong analytical capability, including experience building attribution models, running geo holdout tests, interpreting cross-channel lift studies, and translating measurement complexity into executive-ready insights.
• Proven track record collaborating with Data Science teams to develop audience segmentation, lookalike models, and targeting strategies that improve media ROI.
• Strong vendor management and negotiation experience, with existing relationships across major publishers, SSPs, and ad tech partners.
• Ability to translate complex media plans and performance data into clear, confident recommendations for senior and executive audiences.

Preferred

• Experience leveraging agentic AI features in programmatic buying, including autonomous campaign management, AI-driven pacing, or agent-assisted audience refresh.
• Familiarity with Yahoo DSP's agentic framework and its "Yours, Mine, and Ours" model for AI flexibility and control.
• Background in media strategy at a publisher, media company, or large first-party data-rich brand.

Benefits

• At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!