Director, Media and Partnerships

Plano, TX (On-site)

$174K/yr – $184K/yrDirector/Executive10+ years expFull time

Posted 17 hrs ago

Job Description

Responsibilities

Media Strategy & Investment Leadership 25% Owns media strategy, investment, and optimization
- Develop national media strategies aligned to brand, business, and commercial priorities.
- Lead annual, quarterly, and campaign-level planning across the full consumer journey.
- Oversee media investment, budget allocation, forecasting, and optimization.
- Balance brand building and sales-driving objectives with disciplined ROI focus.
- Identify emerging platforms, technology, and innovation opportunities that create competitive advantage.
- Oversee regional and local marketing tactics, with a focus on high-impact media planning.
Partnerships Strategy & Execution 20% Owns Overall brand partnerships strategy
- Develop and lead KFC’s partnerships strategy to drive cultural relevance, consumer engagement, and business growth.
- Build a pipeline of high-value collaborations across entertainment, sports, gaming, creators, music, food culture, and emerging platforms.

Requirements

Undergraduate degree required, preferably in Marketing, Business, Communications, or related; MBA preferred.
10+ years across media, partnerships, integrated marketing, or brand leadership, ideally in QSR, retail, CPG, or consumer-facing businesses.
Proven record managing large media budgets, agency partners, and complex integrated campaigns.
Experience building partnerships that deliver cultural relevance and measurable business results.
Deep expertise in media strategy, planning, measurement, partnerships, agency management, and budget stewardship.
Strong analytics fluency across MMM, attribution, audience strategy, and performance reporting.
Ability to translate cultural trends and consumer behavior into media and partnership choices that grow the business.
Leads through influence across cross-functional teams, agencies, platforms, and external partners.
Balances creative ambition with commercial discipline and operational rigor.
Communicates clearly, frames trade-offs, and drives decisions with confidence.

KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952

Plano, Texas, USA

88K employees (982 in marketing)

global.kfc.com