Responsibilities

• Own the holistic media strategy across full funnel, balancing performance efficiency with brand-building impact.
• Define annual and quarterly media investment frameworks, including budget allocation across channels, funnel stages, and markets.
• Lead channel mix optimization, ensuring the right balance between lower-funnel conversion and upper-funnel demand generation.
• Establish a clear media role for brand vs. performance, aligned to business goals and growth horizons.
• Partner with Brand leadership to ensure media amplifies platform storytelling (not just distributes assets).
• Oversee performance channels including paid search, paid social, affiliates, display, and emerging platforms.
• Drive ROAS, CAC efficiency, and revenue growth, while ensuring spend is incremental and not over-optimized.
• Lead testing and optimization roadmap across audiences, creative, landing experiences, and platforms.
• Identify and scale new growth levers across digital acquisition channels.
• Lead strategy and execution of upper-funnel and brand media investments (video, partnerships, sponsorships, cultural platforms, etc.).