Company overview

At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love. Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.
Founded in 1981
Rockford, Michigan, USA
515 employees (81 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +6.2% year over year

Audience

Monthly website visitors
3.9M
Month over month+31.6%
Quarter over quarter+8%
Top sourceDirect (52.3%)
Ad budget per month$343.9K
Average search rank52.6
Traffic source mix
Direct
52.3%
Search
37%
Referral
5.4%
Paid referral
2.7%
Social
2.4%

LinkedIn followers

Follower count and growth

Total followers

37K

12-mo growth

+21%

Monthly growth

+5.6%

News

Links