Director of Media Marketing Strategy and Optimization at Galderma | Boston, MA | $225K/yr – $265K/yr

Galderma

Director of Media Marketing Strategy and Optimization

Boston, MA (On-site)

$225K/yr – $265K/yrSenior Level8+ years expOther

Posted 5 months ago

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Job Summary

Drive media and digital strategy leadership in pharma, focusing on ROI, cross-functional alignment, and innovative consumer engagement.

Own and implement a comprehensive media/digital strategy across HCP, P2P, and DTC channels.
Must-have: 8+ years in media/digital strategy with pharma/healthcare exposure.
Standout: Hands-on transformation work with AI, automation, and omnichannel initiatives.

Job Description

Responsibilities

Define and implement a comprehensive media and digital strategy aligned with brand and corporate objectives .
Drive media and digital transformation initiatives across all marketing verticals (HCP, P2P and DTC)
Identify emerging trends (AI, automation, omnichannel, personalization) and assess their impact on pharma operations
Develop frameworks for measuring media and digital performance and ROI.
Partner with analytics teams to interpret data and optimize campaigns for maximum impact.
Implement best practices for SEO, content strategy, and digital media optimization.
Lead the marketing mix evaluation and communication and identify recommendations to optimize ROI
Work closely with marketing leads , IT, compliance, and commercial teams to ensure seamless execution.
Manage ag en cy relationships and oversee digital platforms, tools, and technologies.
Ensure compliance with regulatory standards ( e.g. FDA, NAD ) in all digital initiatives.

Requirements

Bachelor’s degree in Marketing , Business, Media, Digital Media, or related field; MBA or advanced degree preferred.
8+ years in media and/or digital strategy roles, with at least 3 years in pharmaceutical or healthcare industry.
Proven track record in digital transformation and optimization.
Strong understanding of pharma marketing regulations and compliance.
Expertise in analytics tools (Google Analytics, Adobe Experience Manager), CRM, and omnichannel platforms.
Excellent leadership, communication, and stakeholder management skills.

Preferred

PMP or Agile certification
Digital Marketing certifications (Google, HubSpot)
Familiarity with pharma compliance certifications

Benefits

health insurance
401(k) plan with employer match
generous paid time off policy
hybrid work schedules and more

Galderma

3.5 Glassdoor

Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.We deliver an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Through trusted partnerships with healthcare professionals, we ensure to meet individual consumer and patient needs with superior outcomes.

Founded in 1981

Zug, Zug, CHE

8.4K employees (842 in marketing)

www.galderma.com

60% recommend to a friend

62% CEO approval