Responsibilities

• Architect and manage the agency’s media monitoring infrastructure across earned, social and broadcast channels using tools such as Meltwater, Muck Rack, Talkwalker, Critical Mention and TVEyes.
• Design, build and continuously refine the search queries and alert frameworks to ensure signal accuracy while minimizing noise.
• Conduct ongoing competitive intelligence, narrative analysis and trend identification, surfacing emerging issues and opportunities to account teams before they become headlines.
• Own the production of monthly and quarterly measurement reports that go beyond vanity metrics, communicating reach, share of voice, sentiment, message pull-through, audience engagement and attribution to business outcomes.
• Build and maintain client-facing dashboards and reporting templates in tools such as Looker Studio, Tableau, Power BI or Excel/Google Sheets.
• Establish and enforce data governance standards: consistent naming conventions, source documentation, QA protocols and version control across every deliverable.
• Benchmark client performance against industry norms and competitive sets.
• Translate complex data sets into clear, actionable narratives that directly inform campaign strategy, message development, media targeting and resource allocation.
• Serve as the agency’s measurement voice in strategy sessions, new-business pitches and client planning, bringing data-backed perspectives that elevate creative and communications recommendations.
• Lead the development and evolution of the agency's measurement frameworks, KPI-setting methodology and reporting philosophy, drawing on established standards such as the AMEC Integrated Evaluation Framework.