Responsibilities

• Lead global media strategy development, from campaign planning to client recommendations, which includes team vision and oversight across all phases of the process for select group of accounts
• Work in lockstep with other Media leads for cross-pollination of ideas and concepts to drive innovation and growth across clients
• Stay apprised of client business issues, category insights and competition, translating challenges into solutions
• Work closely with the Strategy team to develop omnichannel and digital strategies for global client briefs, ensuring that recommendations and decisions are consistent with clients' global goals and support regional KPIs
• Support discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
• Gather deep insights on target audiences, helping media teams understand new audiences, including using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences
• Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
• Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
• Lead competitive analysis and derive insights to inform investment strategy and identifying white space opportunities
• Understand regional media consumption and channel preference variances between regions and/or markets

Requirements

• Knowledge
• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Creative
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Media Strategy
• B2B Marketing – Strategy
• B2B Marketing – Vendor landscape