Director, Media Analytics

New York City, NY (On-site)

$135K/yr – $182K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the analytics program for multiple client accounts, shaping measurement plans, telling data stories, and mentoring a team while executing on a shared vision with VP leadership.

  • Campaign measurement design: translate client goals into measurement plans and dashboards.
  • Smart storytelling: turn data into narratives that guide client decisions across accounts.
  • Team leadership: mentor analysts, manage projects, and execute the VP's vision.

Job Description

Responsibilities

  • Our Directors work closely with their analysts to stay on track with day-to-day deliverables.
  • They design campaign measurement plans based on client business needs and use data to tell great stories.
  • Associate Directors partner with their VP to formulate a vision for their accounts and execute it with their analytics teams.
  • As such, Associate Directors are mentors, managers, project managers, and thought leaders all at once.

Requirements

  • 8+ years of work experience in media or related field.
  • 3+ years in a managerial or supervisory role.
  • Experience growing and cultivating Analytics talent.
  • Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
  • Ability to communicate complex ideas to both external and internal clients
  • Ability and comfort with presenting to senior level clients.
  • Ability to develop frameworks, learning agendas and steer complex analytics projects.
  • Ability to develop and lead Analytics strategy for multiple clients.
  • Extensive experience with Ad Servers such as CM360, and website analytics tools such as Google Analytics or Adobe Analytics.
  • Experience with other digital media and analytics tools such, Measurement Vendors, BI Software.
  • Experience with third party brand lift and research partners such as DISQO, Dynata and Kantar.
  • Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
  • Experience managing and querying relational databases.
  • Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
  • World-class customer service skills.
  • Experience and understanding with various cloud computing environments: AWS, Azure, Databricks, GCP.

Preferred

  • Preferred Experience: descripitve statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement.
  • Experience designing and managing databases, schemas, and ETL.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401k
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215