Responsibilities

• Develop holistic measurement strategies, translating business objectives into measurable goals and KPIs, with solutions on how to evaluate the healthcare marketing experience.
• Lead reporting and analysis of program performance with a team of junior analysts to uncover actionable insights and create an easy-to-understand story on performance and optimizations for clients.
• Manage client relationships and oversee the day-to-day management of client work. Partner with cross-functional teams to develop and implement strategic vision for measurement to address client needs.
• Manage a team, including building technical and soft skills as well as day-to-day administrative management duties.
• Present findings in a professional manner to internal and external audiences.

Requirements

• Outstanding digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems and CRM analytics.
• Strong analytical and problem-solving skills with the ability to think creatively and strategically to assess business results from healthcare marketing and communication tactics. Ability to translate complex data and analysis along with business context to develop insights and actionable recommendations. Expertise in creating a cohesive narrative of program performance.
• Proven capability in leading programs with demonstrable measurement outcomes and business ROI.
• Expert knowledge of digital media and martech data sets including: SA360, GCM, and Meta
• DSPs including DV360, TTD, and Pulsepoint.
• Web Analytics platforms including GA4 and Adobe Enterprise Manager
• Familiarity with healthcare marketing and health specific datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva (strongly preferred)
• Experience in data management platforms (e.g., Databricks) and business intelligence platforms (e.g., Tableau or PowerBI).
• Strong communication, presentation, and interpersonal skills that enable you to work directly with clients and cross-functional teams, anticipating and addressing stakeholder needs in a credible way

Preferred

• Veeva (strongly preferred)
• SQL data queries (nice to have)
• Databricks experience (nice to have)
• Tableau or PowerBI experience (nice to have)

Benefits

• free snacks to keep you running all day long
• generous holiday and paid time off
• options for private medical, dental, and vision plans
• support in saving for the future
• mental wellness coaching and support
• access to more than 13,000 online classes with LinkedIn Learning