Director, MDS Media

Bethesda, MD (Hybrid)

$119K/yr – $192K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive global paid media strategy and team leadership for Marriott’s MDS, aligning with enterprise digital and brand goals to optimize ROI across channels.

  • Own and lead integrated paid media across search, social, display, and emerging channels to boost hotel performance.
  • 12+ years in digital marketing with 8+ years in supervision; hands-on with Google Ads, DV360, SA360, Koddi.
  • Lead the MDS Media Consultation, Operations, and PLUS teams to improve client service, processes, and revenue growth.

Job Description

Responsibilities

  • Defines and leads the long-term vision for MDS Media, aligning with enterprise digital, brand, and commercial priorities
  • Builds and maintains a cohesive media team, focused on all phases of the marketing funnel – awareness, consideration, and purchase/conversion.
  • Oversees the development and execution of integrated paid media strategies—including search, social, display, and emerging channels—that drive hotel performance and visibility.
  • Leads the MDS Media Consultation, Operations, and PLUS program support teams with a focus on enhancing client service delivery, improving operational efficiency, promoting direct channel utilization, and optimizing performance.
  • Cultivates strong partnerships with Continent Marketing teams and the Global Marketing organization to ensure seamless alignment on media priorities, process improvements, and new channels and capabilities. Maintains proactive engagement to stay ahead of planned developments, regional media needs, PLUS evolution and enterprise-wide initiatives.
  • Uses data driven insights and analytics to inform strategic decision making, piloting new channels, and maximizing ROI across digital channels.
  • Monitor and improve client satisfaction through Net Promoter Score (NPS) and other feedback mechanisms.
  • Lead and grow high-performing Media Consultation and Operations teams.
  • Foster associate engagement, career development, and a culture of excellence and accountability.

Requirements

  • 12+ years digital marketing experience
  • 8+ years in a supervisory capacity
  • Experience managing campaigns via industry media platforms (ie, Google Ads, DV360, SA360, Koddi) and alongside corporate media engines, such as the Transaction Based Media Program – TBMP.

Preferred

  • BS/BA degree from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, or related field of study preferred

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

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