Senior Director, Digital, Marketing Technology, and Data
CompanyCam
USA (Remote)
$195K/yr - $225K/yrIn-houseFull-timeSenior level12+ years exp.
2 weeks ago
Director, MarTech Product & Enablement
New York, USA (On-site)
$170K/yr – $200K/yrDirector/Executive7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive MLB’s MarTech platform ownership and cross-functional delivery to enable compliant, scalable marketing data flows.
- Must-have: 7+ years in Marketing Technology with enterprise MarTech experience and engineering collaboration.
- Standout: cross-functional leadership across Marketing, Engineering, Product, and Analytics.
Job Description
- MarTech Platform Ownership & Delivery
- Own the delivery, integration, and ongoing evolution of MLB’s Marketing Technology platforms, ensuring seamless operations across channels and data flows
- Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements
- Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit
- Identify and advance opportunities to modernize and improve MarTech platforms through new capabilities, architectural enhancements, and emerging technologies, balancing innovation with reliability and scalability
- Cross-Functional Execution
- Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs
- Partner with 30 Club’s Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs
- Data Governance & Compliance
- Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms
- Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies
- Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies
- Tracking, Measurement, & Attribution
- Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices
- Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion
- Maintain data ownership over attribution datasets, ensuring tracking methodologies (e.g., Adobe-based tracking, breakout pixels) are well understood, consistently implemented, and appropriately interpreted by downstream teams
- Qualifications & Skills
- 7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role
- Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions
- Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams
- 7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role
- Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions
- Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams
- Strong analytical skills
- Experience with consent management, data privacy, and governance related to marketing data flows
- Familiarity with marketing channel technologies for Email, SMS, Push, Paid Media, and Journey orchestration
- Proficiency in SQL, with the ability to query, validate, and troubleshoot in large datasets
- Experience with Customer Data Platforms (CDPs), including Adobe Experience Platform (AEP) or similar tools
- Strong understanding of tracking, linking management, and attribution data concepts
- Excellent written and verbal communication skills, with a professional manner for interfacing with executives and non-technical stakeholders across departments
Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
