Director - MarTech AI Product Strategy & Program Management at American Express | New York, USA | $144K/yr – $256K/yr

American Express

Director - MarTech AI Product Strategy & Program Management

New York, USA (Hybrid)

$144K/yr – $256K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the AI strategy and governance for marketing technology, delivering a 2–3 year roadmap and cross-functional value realization.

Must-have: Experience translating AI into measurable business value across marketing and tech.
Standout: Cross-functional leadership and vendor governance for AI initiatives.

Job Description

Responsibilities

Define the AI strategy for marketing technology, including a 2–3-year roadmap that aligns with enterprise priorities and evolving technology trends
Partner with Product Development, Marketing, and Technology teams to identify, validate, and prioritize high-impact AI use cases across the marketing ecosystem including use cases for enterprise tools like LLM agents, vibe coding
Evaluate and recommend best-in-class AI capabilities and vendor solutions, leading the due diligence and governance process to onboard external partners
Lead financial modelling for sizing impact of use cases and tracking value realization and performance metrics
Champion AI fluency and adoption across MPS, developing training and enablement programs that build capability and confidence in using AI tools
Lead change management and new ways of working related to AI adoption, in partnership with Marketing Operations, Marketing, and Product teams
Drive cross-functional collaboration with stakeholders in Marketing, Technology, Risk, Legal, and Compliance to ensure compliance and scalability
Monitor external trends in AI, GenAI, and marketing innovation, and incorporate insights into Amex’s strategy and roadmap decisions

Requirements

5–7 years in management consulting, strategy, or innovation roles with exposure to marketing technology
Strategic, big-picture thinker with deep understanding of AI, GenAI, and marketing technology ecosystems
Proven experience translating emerging technologies into practical applications and business value
Strong business acumen and creativity in identifying opportunities for new capabilities, tools, or experiences
Demonstrated ability to drive transformation across functions, balancing strategic vision with operational rigor
Strong stakeholder management and consultative skills, with a track record of influencing senior leaders
Ability to navigate ambiguity and engage in structured thinking in order derive meaningful, data-driven insights
Excellent oral and written communication skills; ability to simplify complex concepts and bridge business and technical conversations

Preferred

Minimum 3–4 years of people leadership experience
Comfortable working in an environment with tight deadlines and managing through making decisions with imperfect information

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval