Responsibilities

• Develop and execute the annual marketing strategy, budget recommendations, quarterly roadmaps, and success measures aligned with company priorities.
• Partner with Executive Leadership to prioritize initiatives, recommend investments, and communicate progress, risks, and results.
• Own the intake, prioritization, project management, and delivery of marketing initiatives across the organization.
• Partner with Sales Leadership to develop campaigns, messaging, collateral, and account-focused programs that improve customer engagement and pipeline generation.
• Create positioning, go-to-market plans, and launch support for new services, capabilities, technologies, and strategic initiatives.
• Own brand governance across customer-facing communications, including standards, templates, messaging, approvals, accuracy, and quality.
• Lead website content strategy, user experience, landing-page development, conversion optimization, and continuous improvement in partnership with IT and external providers.
• Build demand-generation programs using segmentation, email, automation, content, landing pages, and targeted campaigns; manage related HubSpot data and workflows.
• Measure website, SEO, social, email, content, campaign, and pipeline performance; present actionable recommendations to Executive Leadership.
• Develop customer advocacy programs, including testimonials, case studies, customer references, award submissions, and success stories.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required; an equivalent combination of education and relevant experience may be considered.
• Seven or more years of progressive marketing experience spanning strategy, integrated campaigns, brand management, digital marketing, analytics, and cross-functional leadership.
• B2B marketing experience required; leadership and transportation, logistics, supply chain, or professional-services experience preferred.
• Strong strategic planning, project management, prioritization, organizational, and stakeholder-management skills.
• Excellent writing, editing, presentation, and verbal communication skills.
• Ability to translate complex services and operational capabilities into clear, compelling customer messaging.
• Strong analytical judgment and proficiency interpreting campaign, website, SEO, social, email, and pipeline data.
• Working knowledge of HubSpot or a comparable CRM/marketing automation platform, CMS, analytics, SEO, social media, and Microsoft Office tools.
• Experience with content strategy, brand governance, sales enablement, demand generation, website optimization, and responsible AI use.

Benefits

• Brand new HQ building in Urbandale off I-80/35
• Competitive Salary PLUS uncapped commission potential
• Opportunities for career advancement
• Catered lunches and weekly food trucks
• Monthly Employee Appreciation Day
• Company Swag
• Employee Clubs i.e., Gardening, Art, Book, Dungeons and Dragons, etc.
• Bags Tournaments
• Community Involvement
• Casual dress