Director, Marketing

New York, USA (Unknown)

$165K/yr – $296K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead Wolters Kluwer's multi-brand B2B marketing program to drive demand and revenue, with executive-level strategy, budget stewardship, and cross-functional leadership across sales, product, and global marketing.

  • Must-have: 10+ years in B2B marketing with leadership experience and budget ownership.
  • Standout: Proven track record in demand generation, digital, and GTM execution.

Job Description

Responsibilities

  • Oversee the execution of high-impact marketing initiatives including a multi-brand approach to new customer acquisition.
  • Develop and implement long-term marketing strategies aligned with business growth goals to build demand and revenue for business. Provide senior leadership and strategic direction to multiple marketing functions including demand generation, content marketing, product marketing, digital placements (SEO, SEM, paid and organic social), industry events and webinars.
  • Partner closely with sales, product, partnership and global marketing teams to drive demand, leads and revenue growth.
  • Regularly evaluate and optimize the effectiveness of marketing programs and campaigns to inform prioritization of marketing budget and resources.
  • Build and manage relationships with top-tier industry partners and internal marketing stakeholders in other Wolters Kluwer businesses.
  • Ensure alignment of all marketing activities with the organization's vision and objectives.
  • Drive the adoption of new technologies and methodologies in marketing including AI-enabled tools and technologies.
  • Oversee complex budget planning and financial analysis for marketing operations; Ensure Budget is spent effectively and strategically to drive results.
  • Represent the marketing function in executive-level meetings and decision-making processes.
Wolters Kluwer logo

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002
Alphen aan den Rijn, South Holland, NLD
23K employees (3,473 in marketing)

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$596.4K
Traffic Source Mix
Search
44%
Direct
45.6%
Referral
9.1%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~23K

Marketing Team

Marketing Team Size
3,089 (13% of company)
Median Career Experience
19 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$1.8B
Last Raise
$579.9M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $579.9M
  • Mar 2025
    Post IPO Debt • $542.7M
  • Mar 2024
    Post IPO Debt • $655.8M

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