Responsibilities

• Own messaging, positioning, and value proposition for enterprise buyers and architectural decision-makers (CTOs, Enterprise Architects, VP Engineering).
• Develop compelling narratives around AI-augmented modernization, differentiating from manual modernization, competitive tools, and services-led options.
• Lead creation of core sales and partner enablement materials: pitch decks, one-pagers, battle cards, solution briefs, ROI frameworks, and technical white papers.
• Drive product launch strategy and execution with Product Management — translating new capabilities into market-relevant stories.
• Build vertical and use-case messaging for industries with high modernization urgency (financial services, insurance, healthcare, retail, government).
• Develop hyperscaler-specific marketing assets and co-sell narratives for AWS, Azure, and GCP partner programs and marketplaces.
• Conduct ongoing win/loss analysis, competitive intelligence, and buyer research to inform positioning and product strategy.
• Collaborate with analyst relations to build vFunction’s presence in Gartner, Forrester, IDC.
• Demand Generation (30%)
• Design and execute integrated campaigns targeting enterprise accounts across cloud migration and modernization phases.

Requirements

• 5+ years of B2B enterprise software marketing experience, with at least 3 years in senior product marketing or integrated marketing leadership.
• Demonstrated experience marketing developer tools, cloud-native platforms, engineering solutions, or application modernization technologies.
• Proven ability to craft clear, differentiated positioning for complex, technical products sold to both technical and executive audiences.
• Hands-on experience building and executing co-marketing programs with hyperscalers (AWS, Azure, or GCP) or major SaaS ecosystem partners.
• Strong cross-functional collaborator with track record of partnering tightly with Product, Sales, and Customer Success.
• Data-driven marketer comfortable owning pipeline metrics, campaign performance analysis, and board-level marketing reporting.
• Exceptional written and verbal communication skills — you can write a compelling customer story and a tight executive brief with equal ease.

Preferred

• Prior experience at an enterprise software startup (Series A–C) scaling marketing from early-stage to growth.
• Background in application architecture, software engineering, or cloud infrastructure — or experience marketing to these audiences at depth.
• Familiarity with the microservices, containerization, or cloud-native ecosystem.