Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that encompass digital, print, social media, and advertising campaigns to elevate brand visibility.
• Lead and manage marketing, advertising, and public relations teams to foster a collaborative environment focused on innovation and excellence.
• Oversee the planning, implementation, and analysis of marketing campaigns including SEO (Search Engine Optimization), paid social media advertising (Facebook Ads), Google AdWords, and email marketing initiatives.
• Utilize web analytics tools such as Google Analytics and web analytics reporting to monitor campaign performance, analyze trends, and inform data-driven decision making.
• Implement marketing automation tools and CRM systems to streamline outreach efforts, nurture leads, and enhance demand generation marketing efforts.
• Coordinate cross-functional collaboration with product management, sales teams, graphic designers, and content creators to ensure cohesive messaging across all platforms.
• Manage budgets effectively while overseeing creative content writing, graphic design using Adobe Creative Suite, and content marketing strategies to engage target audiences.
• Drive performance marketing initiatives focused on B2B (business-to-business) engagement and e-commerce growth through innovative digital tactics.
• Conduct research on market trends, competitor activities, and customer insights to refine marketing strategies continually.

Requirements

• Proven experience managing marketing teams within fast-paced environments with a focus on digital marketing and performance campaigns.
• Strong proficiency in SEO best practices, social media advertising campaigns (including Facebook Advertising), Google AdWords, Google Analytics, and marketing automation platforms.
• Demonstrated expertise in content writing, copywriting experience, graphic design skills, and familiarity with Adobe Creative Suite tools.
• Hands-on experience with CRM systems such as Salesforce or HubSpot for managing customer relationships and executing targeted campaigns.
• Knowledge of HTML, WordPress website management, print advertising techniques, and web analytics reporting is highly desirable.
• Ability to lead cross-functional teams through complex projects while maintaining a focus on results-driven performance marketing strategies.
• Excellent research skills combined with strong communication abilities to craft compelling messaging across multiple channels.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital marketing or related areas are a plus.

Preferred

• advanced certifications in digital marketing or related areas are a plus.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance