Responsibilities

• Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue
• Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize
• Own qualified pipeline targets, not just activity metrics
• Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools
• Lead the content writer to produce assets that serve both the buyer journey and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence
• Ensure website copy leads with buyer outcomes and stays current as positioning evolves
• Set the strategic direction for US events and brand presence, ensuring both functions are aligned to pipeline goals and the commercial narrative
• Partner with the events manager, who owns execution, to shape the program: which audiences to target, how events connect to ABM plays, and what follow-up looks like
• Work with the PR and media lead, who manages social presence and media relationships, to ensure Thematic lands consistently in the right conversations and publications
• Hold both functions accountable to outcomes, not just activity
• Develop champion enablement packs: one-page ROI summaries, competitive cards, and objection-handling guides for IT, Finance, and Legal
• Translate customer outcomes into materials champions can use internally to build the case
• Partner with sales on target account selection and multi-touch sequencing

Requirements

• 5 to 10 years in B2B SaaS marketing, >3 years focused on enterprise pipeline generation
• Demonstrated ABM experience: personalized plays, buying committee mapping
• A content strategist who can brief and lead a writer, and write compellingly yourself
• Created AI agents that automate repeatable processes. You coach others on AI.
• Deep understanding of GEO / content strategy that earns organic presence
• Strong analytical instincts: you read pipeline data, test hypotheses, and adjust
• Executive-quality presentation skills; you will present to the CEO and enterprise buyers
• Strong grasp of the US enterprise buying landscape and how decisions actually get made
• Experience managing a small team and coordinating across functions
• Background in a fast-growing, scaling orgs; comfortable with ambiguity and owning decisions

Preferred

• Familiarity with the CX technology ecosystem, e.g. Medallia or Qualtrics
• Experience marketing to VoC, CX Operations, or Customer Insights buyers
• Track record running LinkedIn campaigns with role-targeted content, not brand ads
• Experience working with PR and media to build category presence

Benefits

• Fully remote, work from anywhere in the US
• $250 per month toward a private or shared office space
• Flexible working hours; we care about output, not hours
• Work from anywhere in the world for 1 to 2 months per year
• Annual team retreat (we have taken the whole team to Hawaii and New Zealand)
• Weekly Friday team sessions, part learning, part fun
• A smart, low-ego team that moves fast and argues well