Responsibilities

• Define and own the enterprise marketing technology strategy and multi-year roadmap, aligned to business priorities, consumer experience goals, and enterprise architecture principles
• Responsible for defining and enforcing marketing technology architecture, design, and governance standards across the marketing ecosystem to reduce fragmentation, technical debt, and drive efficiency and innovation
• Lead and develop a team of domain experts spanning solution design, platform strategy, and workflow tooling, ensuring clear accountability and cohesion across capabilities
• Responsible for the evaluation and prioritization of platform investments, enhancements, and retirements, balancing innovation, risk, cost, and long-term sustainability
• Provide executive level guidance on technology tradeoffs, sequencing, and investment decisions to support informed leadership decision-making
• Partner with IT, Security, Privacy, and Procurement to ensure marketing technology solutions are secure, compliant, and scalable within enterprise standards
• Serve as the escalation point for complex cross-platform, integration, or architectural decisions, resolving conflicts and driving alignment
• Ensure marketing technology platforms are interoperable and data-ready, supporting journey orchestration, personalization, and performance measurement
• Establish governance mechanisms for vendor strategy, roadmap alignment, and capability evaluation across the marketing technology stack
• Partner with Journey Architecture & Enablement and Consumer Data & Trust Operations to ensure technology strategy enables scalable, consent-aware personalization and activation

Requirements

• Bachelor’s degree in information systems, technology management, marketing, or a related field
• 8+ years preferred experience in marketing technology, consumer data, CRM, digital experience or related disciplines
• 3+ years of experience managing others
• Has demonstrated knowledge and experience with marketing operations planning and execution
• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making

Preferred

• Master’s degree or equivalent in a relevant field or industry
• Relevant platform certifications preferred (e.g., Salesforce, data governance, privacy, marketing technology)

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program