Owns the full marketing lead for brand, demand, and partnerships, shaping strategy, brand voice, and go-to-market execution while driving data-driven optimization across campaigns and member journeys.

• Brand & Messaging: Define the brand value proposition, messaging, and ensure brand standards across all touchpoints.
• Strategy & Campaigns: Develop a comprehensive marketing strategy aligned with company objectives and lead GTM initiatives.
• Partnerships & Leadership: Lead collaborations with agencies, vendors, and internal stakeholders to drive integrated marketing outcomes.
• Audience & Measurement: Collaborate with BI to define target audiences, track results, and optimize campaigns based on data.
• Campaign Execution: Craft messages and direct production and implementation across channels and assets.
• Brand Governance: Maintains brand voice, tone, and content consistency across all engagements.
• Team & Capability: Build, mentor, and manage a high-performing marketing team across content, product, promotion, and PR.
• Go-to-Market & Launches: Lead product launches, market expansions, and member engagement initiatives among cross-functional teams.