Responsibilities

• Lead the development and execution of a multi-year Martech roadmap in partnership with Marketing and Technology teams.
• Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
• Lead digital platform development— web and mobile— to drive consumer revenue growth, acquisition, engagement, and retention.
• Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
• Oversee vendor selection, contract negotiations, and SLA performance.
• Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
• Foster strong cross-functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
• Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
• Stay current with industry trends through conferences, partner engagement, and market research.