Director, Marketing Technology

San Francisco, CA (Hybrid)

$224K/yr – $310K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive a cross-channel MarTech strategy and lead a scalable, data-driven team to optimize acquisition, onboarding, and lifecycle value.

  • Own end-to-end MarTech ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling) with strong integration and security.
  • Must-have: 8+ years in Martech/CRM with leadership and cross-channel scaling.
  • Standout: Governance, data flows, and collaboration with Product/Engineering to enable experimentation.

Job Description

Responsibilities

  • Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value.
  • Lead and develop a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.
  • Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.
  • Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time-to-market.
  • Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.
  • Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.
  • Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.

Requirements

  • 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.
  • Proven track record owning and scaling complex, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools).
  • Deep hands-on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI-enabled marketing technologies.
  • Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.
  • Strong strategic and systems mindset, with the ability to operate hands-on when needed.
  • Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.
  • Excellent communicator who can influence cross-functional stakeholders and bridge technical and non-technical teams.
  • Proven ability to lead and develop teams, manage vendors, and operate effectively in fast-moving, high-growth environments.
  • Experience in fintech, financial services, subscription, or membership-based businesses preferred.
  • Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

Preferred

  • Prior experience in fintech, financial services, subscription, or membership-based businesses (preferred).

Benefits

  • In-office policy is four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
  • In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • Competitive salary based on experience
  • 401k match plus great medical, dental, vision, life, and disability benefits
  • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 1% of your time off to support local community organizations of your choice
  • Annual wellness stipend to use towards eligible wellness related expenses
  • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
  • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

Marketing Team

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