Director, Marketing Technology and AI

Detroit, MI (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own the MarTech and AI roadmap, turning strategy into an integrated stack that aligns with business goals.

  • Lead the evolution of the MarTech and AI roadmap and drive adoption of new features to optimize performance.
  • Direct AI integration across marketing, from generative content to predictive analytics for targeting and personalization.
  • Mentor and grow the MarTech/AI team, overseeing tech selection, implementation, and vendor relationships.

Job Description

Own the MarTech and AI roadmap, turning strategy into an integrated stack that aligns with business goals.

  • Responsibilities: Lead the execution and continuous evolution of the firm's established MarTech and AI roadmap; drive the adoption of new features and identify opportunities for optimization and innovation in line with business objectives
  • Responsibilities: Direct the integration of AI into our marketing efforts, from generative AI for content creation to predictive analytics for client targeting and personalization
  • Responsibilities: Oversee, mentor, and develop a team of MarTech and AI professionals; foster a culture of innovation, collaboration, and continuous improvement; oversee the selection, implementation, integration, and optimization of all marketing technologies, including CMP, marketing automation, AI platforms, and more
  • Responsibilities: Partner with stakeholders across Marketing, IT, and other departments to ensure our MarTech and AI stack meets the needs of the business
  • Responsibilities: Champion a data-driven approach to marketing technology; ensure our ecosystem provides the necessary data and analytics to measure adoption and optimize our investments
  • Responsibilities: Manage relationships with our MarTech and AI vendors; negotiate contracts and ensure we are maximizing the value of our investments
  • Responsibilities: Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
KPMG US logo

KPMG US

KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States. With 90+ offices and more than 36,000 employees and partners throughout the US, we’re leading the industry in new and exciting ways. Our size and strength make us much more agile and responsive to changing trends.

Founded in 1987
New York, NY, US
50K employees (1,289 in marketing)

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$183.6K
Traffic Source Mix
Search
57.6%
Direct
32.1%
Referral
8.4%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~53.3K

Marketing Team

Marketing Team Size
893 (2% of company)
Median Career Experience
21 years
Median Tenure
22 years

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