Responsibilities

• Develop and execute marketing strategy aligned with business and revenue goals.
• Drive demand generation, pipeline contribution, and marketing ROI.
• Lead integrated marketing campaigns across digital, content, and partner channels, always with an eye toward innovation in reaching our audience.
• Own the marketing ecosystem including marketing technology, digital platforms, and operational infrastructure.
• Manage marketing vendors, agencies, and service providers, ensuring all relationships are built on respect and mutual benefit.
• Oversee campaign systems, analytics tools, and digital asset management.
• Develop and maintain marketing materials and tools supporting Regional Account Managers (RAMs), showing our commitment to their success.
• Ensure alignment between marketing messaging and the sales process.
• Lead co-marketing initiatives with strategic partners, fostering strong collaboration.
• Support industry presence through trade shows, field events, and commercial initiatives.

Requirements

• 7+ years of marketing experience within AgTech, agriculture, or agricultural services companies- A Must.
• Ability to operate in a hands-on, high-ownership environment and collaborate across global teams, showing respect for diverse perspectives.
• Experience leading B2B marketing initiatives tied to pipeline and revenue growth, demonstrating accountability for results.
• Strong understanding of digital marketing, CRM systems, marketing automation, SEO, and online campaigns.
• Experience managing vendors, agencies, and marketing technology platforms.