Responsibilities

• Owns the digital experience that engages and drives mutual value for pet parents — including but not limited to brand sites, registration and retention flows, owned email programs, and content hubs
• Accountable for the Digital Consumer Experience strategy and optimization function: experimentation, journey design, personalization, and conversion across owned digital properties
• Accountable for the CRM and lifecycle marketing function as relevant for CPG: email and social CRM, and the automated journeys that convert recruited consumers into engaged ones and engaged consumers into repeat purchasers
• Ensures CRM operates as the connective layer between recruitment, retail activation, and the broader integrated communications plan — turning first-party data into an asset that compounds business value over time
• Accountable for the Search and GEO discipline: how brands surface in classical search and how they're represented in AI-generated answers across the emerging generative search ecosystem
• Owns the function's approach to AI-assisted writing and content production at scale: editorial discipline, brand voice fidelity, prompt and playbook infrastructure, and the workflows that integrate AI writing into the brief-to-publish engine
• Owns the incubation of new disciplines, practices, and capabilities Marketing needs next — including current bets like AEO/GEO and AI writing, and the future practices yet to emerge
• Designs the operating model that allows new practices to be piloted with discipline: clear hypotheses, defined measurement, structured experimentation, and honest assessment of what's working
• Graduates mature practices into operationalized homes elsewhere in the organization when they're ready, keeping the team focused on the next big thing
• Owns the consolidation, prioritization, and articulation of marketing's business needs, use cases, and requirements; serves as the senior marketing voice that briefs the Digital and technology organizations on what the function actually needs to deliver against business objectives

Requirements

• Bachelor’s Degree required
• 12+ years in marketing operations, marketing technology leadership, business operations, or a closely related discipline
• CPG experience strongly preferred — multi-brand portfolio environments most relevant for the complexity and scale this role requires
• Demonstrated experience leading enterprise-scale platform decisions, integrations, and consolidations
• Track record building enablement and capability programs that shifted how an organization works, not just trained people on tools
• Experience designing cross-functional workflows, governance models, and operating standards
• Comfort operating at the executive table across marketing, IT, finance, and procurement
• Proven people leadership with a demonstrated commitment to developing talent and building team engagement
• Experience managing senior stakeholders in matrixed environments

Benefits

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome.
• Commitment to our consumers and focus on positively impacting the planet and the population.