Director, Marketing at SUN PHARMA | Princeton, NJ | $171K/yr – $209K/yr

SUN PHARMA

Director, Marketing

Princeton, NJ (Hybrid)

$171K/yr – $209K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead Cequa brand initiatives across ECP and patient channels, coordinating cross-functional efforts to drive growth.

Own end-to-end Cequa programs from messaging to materials and digital campaigns.
Must-have: 5+ years pharma/biotech commercial marketing experience.
Standout: Broad cross-functional collaboration with Sales, Medical, and Agencies.

Job Description

Responsibilities

Lead the annual Cequa brand planning across ECP and patient channels, synergistic growth goals.
Develop and execute all Cequa promotional materials (core visuals, website, emails, banners, brochures).
Identify opportunities to evolve brand messaging from data, insights, and competitive learnings.
Develop and execute Peer to Peer/Speaker Program plan, including core decks and speaker logistics.
Oversee development of brand content and materials for congress meetings.
Contribute to Advisory Board content planning and build KOL relationships for input.
Derive actionable messaging and strategy from market research and competitive intelligence.
Monitor results and adjust plans to meet growth, share, and budget goals.
Manage agency partners and documents: Creative Brief, MSA, SOW, POs.
Collaborate with Sales, Medical, Market Access, MI&A, Finance, and other functions to hit targets.

Requirements

Bachelor’s degree required.
5+ years of pharmaceutical/biotech commercial experience.
Strong written and verbal communication with solid marketing principles.
Proven ability to implement core brand positioning through messaging and creative programs.
Ability to manage multiple projects and influence cross-functional partners.
Knowledge of regulatory landscape and Medical/Legal/Regulatory review processes.
Strategic thinker with business acumen and presentation skills.
Scientific/medical aptitude to simplify complex concepts for audiences.
Detail-oriented self-starter owning initiatives from start to finish.
High integrity and collaborative, team-focused work style.
Travel up to 20-30% as needed.

Nice to Have

Ophthalmology experience preferred but not required.
Product launch and sales experience a plus.

Benefits

Medical, dental and vision coverage; life, disability insurance.
401(k) savings plan; flexible spending accounts; employee assistance program.
Paid time off including vacation and sick days.

SUN PHARMA

3.6 Glassdoor

Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and No. 1 in India. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. Sun Pharma's global presence is supported by more than 40 manufacturing facilities spread across 5 continents, R&D centres across the globe, and a multicultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities comprising around 3,000 scientists and R&D investments of over 6-8% of annual revenues.At Sun, our people are our greatest asset. Ours has never been a story of individual brilliance but of cultivating a culture of realising collective potential. In our journey, everyone is enabled to take charge in an environment that offers limitless growth opportunities. We are with you every step of the way, so you can shine for years to come.With the launch of our Employee Value Proposition (EVP), we define our promise to ‘Create Your Own Sunshine'—driven by the three pillars of Better Every Day, Take Charge, and Thrive Together. These pillars drive progress at Sun so that people can achieve what they would have thought impossible. Learn more about our EVP here: https://sunpharma.com/careers/

Founded in 1983

Mumbai, Maharashtra, IND

44K employees (1,437 in marketing)

www.sunpharma.com

69% recommend to a friend

84% CEO approval