Responsibilities

• Strategy and brand - Set the marketing strategy. Decide what matters, plan around it, and prioritize ruthlessly. Start with the audience, not the org chart, and let customer data steer the plan.
• Shape the brand. Work with leadership to sharpen the company story, then hold every touchpoint to a high bar. If it has our name on it, it should look and read like we meant it.
• Own events end to end. Conferences, sponsorships, community gatherings. You plan them, you run them, you show up.
• Build the community. Turn a group of people who already like our product into a group of people who talk about it, unprompted, to their peers.
• Run the content calendar. Including The Practice Builder newsletter and podcast. Use modern tools to produce more without letting the quality slip.
• Know the audience cold. Sharpen positioning and messaging so the product's benefits are obvious in one read, not five.
• Launch and optimize campaigns across channels. Use modern tools and AI to run targeted programs without needing a team of ten to do it.
• Build ecosystem and customer relationships that move us toward our goals.
• Coach and grow the team. Develop the marketing manager already in place, plan the next hires, and build a team that works across disciplines and uses AI well.
• Build the tech stack. Ours isn't fully built out yet. Figure out what works, then scale it.

Requirements

• Has 7+ years in marketing, including B2B SaaS
• Was one of the first marketers somewhere. Either built a function from scratch, or was the right hand to a strong marketing leader at a fast growing startup
• Built an owned audience (newsletter, podcast, or social) and can point to what it converted to, not just how big it got
• Has owned an events program and can show the revenue it produced, not just the attendance
• Is comfortable being a face of the brand. On stage, on camera, on LinkedIn
• Is broad across marketing, with real depth in at least two of: brand and content, community and events, product marketing
• Has experience hiring and managing marketers, contractors, and agencies
• Is fluent in modern tools and AI for content, campaigns, and data, and able to teach a team to use them too
• Knows scrappy. We're still early, and the org chart won't do the work for you
• Is genuinely motivated by our story, not just the paycheck

Benefits

• Real ownership. You’re not inheriting a playbook. You’re helping build one. Marketing at Success.co is yours to help shape.
• Direct impact. Your work directly affects revenue, and retention. No layers of bureaucracy between you and results.
• A product people love. Seriously. Our customers send us thank you notes. That makes your job a lot more fun.
• Remote first culture. We’ve been doing this since day one. Async by default, sync when it matters.
• Room to grow. As the company scales, this role grows with it.
• Work with the CEO. Philipp is hands on, cares deeply about customers, and will give you the context and support you need to succeed.