Director, Marketing Strategy

Montgomery County, MD (Hybrid)

$90K/yr – $95K/yrDirector/Executive7+ years expFull time

Posted 5 days ago

Job Summary

Own and lead Federation's integrated marketing strategy and audience programs, driving multi-channel campaigns from strategy through execution, and shaping measurement, channel innovation, and marketing excellence.

  • Own the development and execution of integrated campaigns across multiple channels
  • Define and advance audience strategy, segmentation, and journey optimization
  • Lead measurement, insights, and cross-team collaboration to drive priorities and investments

Job Description

Responsibilities

  • Lead Integrated Marketing Strategy
  • Lead the strategy and planning of integrated marketing campaigns across Federation
  • Personally lead Federation's highest-priority and most complex marketing initiatives from strategy through implementation
  • Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies
  • Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation
  • Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively
  • Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where needed
  • Strengthen Audience Strategy, Measurement & Innovation
  • Use campaign, channel, audience, and CRM data to identify trends, opportunities, and areas for improvement
  • Advance audience segmentation and constituent journey strategies that help Federation reach and engage people more effectively

Requirements

  • 7+ years of experience in marketing, integrated campaigns, digital marketing, audience engagement, or a related field
  • Demonstrated success developing and leading integrated, multi-channel marketing strategies and campaigns
  • Strong working knowledge of audience strategy, digital engagement, email, social media, web, public relations, paid marketing, and campaign performance
  • Experience using analytics, audience insights, and performance data to inform marketing decisions and improve results
  • Experience with audience segmentation, CRM or marketing technology, and data-informed customer or constituent engagement strategies
  • Exceptional strategic thinking, prioritization, planning, and organizational skills
  • Excellent communication, collaboration, and relationship-building abilities
  • Experience leading and developing teams and working effectively across multiple stakeholders and priorities
  • Demonstrated sound judgment, decisiveness, curiosity, and the ability to bring clarity and structure to complex, fast-moving environments
  • Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred

Preferred

  • Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred
  • Familiarity with Jewish customs, traditions, and community life, or a willingness to learn, is preferred

Benefits

  • Comprehensive health, dental, and vision coverage
  • Retirement plan with employer contribution
  • Generous paid time off, including Jewish holidays
  • Up to 6 weeks of paid parental leave (after one year)
  • Commuter bonus
  • Hybrid work environment
  • Ongoing professional development opportunities
The Jewish Federation of Greater Washington logo

The Jewish Federation of Greater Washington

2.6 Glassdoor

The Jewish Federation of Greater Washington envisions an open, connected, and vibrant Jewish community that cares for each other, fosters Jewish learning and journeys, embraces Jewish peoplehood and Israel, and acts as a force for good in the world. Our mission is to inspire, build, and sustain vibrant Jewish life in a changing world by mobilizing our community in common purpose, intentional innovation, and effective action. Federation supports 58 local agencies, 14 national organizations, 18 overseas partners and programs, and 60+ congregations that care for those in need, deepen engagement in Jewish life and connect Jews locally, in Israel, and around the world. Justice for the poor, honoring seniors, supporting those who are ill or in crisis, nurturing and educating our children, inclusion of all, and helping refugees find freedom and economic self-sufficiency are central to our values and the programs we support. We are equally committed to inspiring learning and experiences in order to shape our Jewish communal identity. Formal education opportunities and informal Jewish experiences like summer camps, youth groups and trips to Israel provide learning, recreational, cultural and social activities that nourish our bodies and our minds. We connect with purpose through our culture, history, and identity.

Founded in 1925
Rockville, Maryland, USA
117 employees (11 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$90K/yr – $95K/yr

Taken straight from the job posting.

See all The Jewish Federation of Greater Washington salaries

Marketing Team

Marketing Team Size
6 (5% of company)
Median Tenure
10.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Grant

Funding History

  • Oct 2010
    Grant
  • Mar 2009
    Grant

Traffic Signals

Monthly Visitors
13K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
33.6%
Direct
51%
Referral
5.3%
Social
9.3%
Paid
0.8%

Headcount Trend

Current headcount: ~117

Recent News

The Jewish Federation of Greater Washington logo

Director, Marketing Strategy

The Jewish Federation of Greater Washington · Montgomery County, MD · Hybrid