Responsibilities

• Envision, create, and implement innovative marketing and communications initiatives that advance the mission, visibility, engagement, and reputation of the College of Business.
• Develop, write, edit, and execute strategic communications for multiple audiences using traditional, digital, social media, and emerging communications platforms.
• Create, write, and edit the College of Business e-newsletter.
• Create, write, and edit the College of Business annual report.
• Manage and execute day-to-day social media strategy and engagement.
• Write and edit alumni, student, faculty, employer, and donor profiles.
• Write press releases, feature stories, and articles highlighting the achievements and impact of the College’s students, faculty, alumni, and programs.
• Develop content that communicates the College’s innovation, engagement, impact, and excellence.
• Develop, implement, and assess marketing and communications strategies that support undergraduate, graduate, online, and executive education enrollment goals.
• Partner with the Dean and the College’s development officer to develop and execute communications strategies that support alumni engagement, donor cultivation and stewardship, corporate partnerships, fundraising initiatives, and external stakeholder relations.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field required.
• Master’s degree is preferred.
• Minimum of five years of progressively responsible experience in marketing, communications, public relations, journalism, or a related field, with a demonstrated record of developing and executing successful communications and marketing strategies.
• Experience utilizing a wide range of communications platforms and approaches, including print, digital, social media, multimedia, web, and mobile communications.
• Excellent written and verbal communication skills, strong editorial judgment, and demonstrated storytelling ability.
• Demonstrated experience using analytics and performance metrics to assess effectiveness and guide strategic decision-making.
• Strong project management skills, including the ability to manage multiple projects simultaneously, establish priorities, meet deadlines, and maintain exceptional attention to detail.
• Strong quantitative skills and experience managing budgets, vendors, and external contractors.
• Outstanding interpersonal skills and the ability to work effectively with students, faculty, staff, alumni, donors, employers, advisory board members, and other external stakeholders.
• Familiarity with emerging communications technologies, digital marketing tools, and AI-enabled content creation platforms.
• Experience in higher education, nonprofit organizations, economic development, or other mission-driven organizations is preferred.

Preferred

• Master’s degree is preferred.
• Experience in higher education, nonprofit organizations, economic development, or other mission-driven organizations is preferred.