Director of Marketing at Storm Guard Roofing | Madison, WI | $70K/yr – $120K/yr

Storm Guard Roofing

Director of Marketing

Madison, WI (On-site)

$70K/yr – $120K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Shape and scale Storm Guard Marketing to generate qualified leads and drive revenue through face-to-face programs, events, and data-driven optimization, while building a high-performing team aligned with sales and operations.

Own and execute comprehensive marketing strategy across events, canvassing, and outbound campaigns to fuel lead generation.
Lead the marketing org, aligning budget, people, and processes with sales and operations to maximize revenue impact.
Institute measurement and optimization of campaigns and market research to improve results and scale with company growth.

Job Description

Responsibilities

Develop and implement comprehensive marketing strategies to drive lead generation
Lead and manage the entire marketing department, including budget and personnel
Execute face-to-face marketing programs: events, shows, canvassing, and call center outbound campaigns
Conduct market research and analyze campaign performance to optimize results
Collaborate with sales and operations to ensure marketing drives revenue growth
Innovate and scale marketing efforts to match the vision of a company twice our size

Requirements

Experienced in face-to-face marketing, events, and lead generation
Strong knowledge of marketing principles and best practices
Exceptional leadership and communication skills
Able to thrive in a fast-paced, high-growth environment
Bachelor’s degree in Marketing, Business, or a related field
Experience in home services or construction is a plus
Strategic thinker who can envision how to scale marketing for rapid growth

Preferred

Experience in home services or construction is a plus

Benefits

Health, dental, and vision benefits
401K with employer match
Paid time off
Growth opportunities into senior leadership roles

Storm Guard Roofing

Since 2003, Storm Guard has helped homeowners restore and protect what matters most. From roofing and siding to windows, gutters, painting, and emergency services, our experienced professionals bring clarity, craftsmanship, and care to every project.Our franchise site - franchise.stormguardrc.com offers an inside look at the meaningful opportunities within our growing network.If you’re seeking a business that not only delivers results but also strengthens the communities it serves, you’ll find the insight and guidance you need here.Take a moment to explore what’s possible and discover how you can be part of the Storm Guard family. Together, we’re building enduring value - one roof, one relationship, and one neighborhood at a time.

Founded in 2003

Fort Worth, Texas, USA

164 employees (20 in marketing)

www.stormguardrc.com