Director, Marketing at State of Indiana | Indianapolis, IN | $80K/yr – $85K/yr

State of Indiana

Director, Marketing

Indianapolis, IN (On-site)

$80K/yr – $85K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing for economic development initiatives at IEDC, leading strategy, campaigns, events, and cross‑functional collaboration.

Own development and execution of broad marketing strategy aligned to attraction, expansion, and retention goals.
Must-have: 8+ years marketing experience with leadership and integrated campaigns.
Standout: Direct collaboration with executives and senior stakeholders, plus event and vendor management.

Job Description

Responsibilities

Develop and implement comprehensive marketing strategies aligned with economic development goals.
Lead sector-focused marketing initiatives targeting priority industries.
Oversee campaign planning, media strategy and brand positioning in close collaboration with the Director of Digital and Content.
Collaborate with the Business Development team to align marketing activities with attraction, expansion and retention strategies.
Ensure marketing initiatives support lead generation and relationship development.
Provide strategic guidance for high-profile announcements and stakeholder engagements.
Oversee event strategy and activation efforts in partnership with the Senior Manager of Events.
Ensure events support defined business objectives and measurable outcomes.
Manage marketing budgets and agency contracts.
Oversee procurement processes and vendor performance.

Requirements

Bachelor’s degree in marketing, communications, business, or related field
8+ years of progressive marketing experience
3+ years of supervisory experience
Demonstrated experience leading integrated marketing campaigns
Experience working in economic development, government or B2B marketing
Experience working with business attraction teams
Manage multiple projects and deadlines simultaneously at a high level within tight deadlines
Develop and maintain stakeholder relationships
Work within a quickly evolving environment
Travel occasionally in-state as necessary

Benefits

Three (3) medical plan options (including RX coverage) as well as vision and dental plans
Wellness Rewards Program: Complete wellness activities to earn gift card rewards
Health savings account, which includes bi-weekly state contribution
Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
Two (2) fully-funded pension plan options
A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
Up to 16 hours of paid community service leave
Combined 192 hours of paid vacation, personal, and sick leave time off
12 paid holidays, 14 on election years

State of Indiana

State government is more than senators, representatives, and elected officials.We build highways, provide drivers licenses, protect our children and vulnerable populations, create jobs, connect Hoosiers to job opportunities, maintain state parks, train law enforcement officers, and we run museums and hospitals. We also provide unemployment insurance, disability, and workers compensation, among countless other services. We're 30,000 strong and still have more work to do. Find out where you fit with us at WorkForIndiana.IN.gov.

Indianapolis, Indiana, USA

14K employees (192 in marketing)

www.WorkForIndiana.IN.gov